A Reuters story from the WinHEC conference in China has got the Windows press and blog environment abuzz enough that it’s being widely re-reported in most such outlets. In the story, Terry Meyerson, the chief exec for Microsoft’s OS unit announced that Microsoft will offer free upgrades to all Windows users, regardless of whether they’re upgrading from a legitimately licensed older copy of the OS, or something else (such as a pirated copy of the OS, for example). Meyerson is quoted as follows: “We are upgrading all qualified PCs, genuine and non-genuine, to Windows 10,” According to the story, Microsoft’s “plan is to ‘re-engage’ with the hundreds of millions of users of Windows in China.”
Given the high degree of piracy in China — Ars Technica quotes a BSA study that claims that “74 percent of commercial software in China is unlicensed” — this is actually a very clever move that will let MS find out who’s using their software and, hopefully, bring them into the fold of paying customers for add-ons such as Office 365 subscriptions, media subscriptions, and so forth. In addition, Ed Bott over at ZDNet followed up with MS and reported further that “…the plan to allow free upgrades for non-genuine copies of Windows applies to all markets and is not limited to China.” Bott even released this helpful upgrade matrix chart that shows how the upgrades will go, incidentally also revealing that Windows 7 users are eligible for the free upgrade as well.
Windows 7 and 8 versions will be eligible for the free Windows 10 upgrade, as shown. [Source: Neowin via ZDNet]
This is interesting news, and should be well-received globally, especially in those parts of the world where piracy is overlooked or tolerated. I think it’s a great way for MS to hook up with such users, and could redound to their benefit in the longer term. At any rate, it should be very interesting indeed to see how it all plays out and if it will ultimately pay off.