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Could AMD really leapfrog Intel with its new graphics-intensive mobile CPUs?

Well, well, well. It’s been forever since the worm turned and AMD got a leg up on Intel–almost seven years, in fact, since the introduction of Intel’s Core family of processors whipped the daylights out of AMD and gave them the undisputed processor crown they’ve worn exclusively ever since then. But according to recent reports (see for example this PCWorld story from Michael Brown “AMD reveals next-gen mobile CPUs, claims unprecedented graphics performance“) that balance might soon tip the other way — at least, where mobile processors are concerned. That being the only remaining growth vector in the non-server PC market, especially for tablets and ultrabooks, that’s no small thing.

This caption from the AMD product announcement PPT deck states an interesting value proposition.

The new processors coming later this year are currently code-named “Temash,” “Kabini,” and “Richland,” and the claim is that these new architectures combine x86 compatible CPUs with the latest generation of AMD Radeon processors to offer serious graphics oomph along with extended battery life —  a combination that represents an important sweet spot for touchscreen devices, particularly tablets. The Temash models for example, are numbered A4-1200 (2 cores, 3.9W TDP), A4-1250 (2 cores, 8W TDP), and A6-1450 (4 cores, 8W TDP) and correspond respectively to AMD Radeon HD 8180, HD 8210, and HD8250 GPUs. Kabini CPUs comes in both A and B series, with two 4-core A-series models (A6-5200 @ 25W TDP and HD8400 GPU, AB-5000 @15W TDP and HD8330 GPs), and three 2-core B-series models (E2-3000 @15W TDP and HD8280 GPU, E1-2500 @15W TDP and HD8240 GPU, E1-2100 @ 9W TDP with HD 8210 GPU). Richland CPUs come in 7 models, 3 A-Series at 35W TDPs, and 4-Aseries with low voltage (25 and 19W) and ultra-low voltage (17W) TDPs. Corresponding GPU models run from HD8650G at the top end (384 cores, 720 MHz) all the way down to HD8310G (128 cores, 554 MHz) at the bottom of the ULV end.

According to the PCWorld story, even though AMD itself hasn’t announced any design wins based on these new CPUs just yet, MSI has already indicated a refresh of its gaming notebooks will include AMD’s AMD10-5750M mobile Richland CPUs. The conclusion of the story also makes an important point that Intel is sure to chew on incessantly, as it plans its upcoming Haswell roll-outs “If AMD can usher in an era of very inexpensive, but highly capable tablets and notebooks, the company will have a success on its hands.” Could it be that the killer Windows 8 tablet deal will come from an unexpected quarter, and not only help to restore AMD’s flagging fortunes, but Microsoft’s as well? Only time (and lots of competitive benchmarks) will tell. In the meantime, keep your fingers crossed: increased competition in this market can only be good for the consumers of such technology!

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