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Microsoft lets down Windows 10 Pro users

In theory, anniversaries are a wonderful opportunity for couples to show each other how much they care about one another. In reality they can easily end in disaster if one side of the relationship forgets the special day or lets their partner down.

Well, if Microsoft were dating its Windows 10 Pro customers, it would be neck deep in some anniversary-based relationship hot water right now because the Windows 10 anniversary update does not include Application Virtualization (App-V) or User Environment Virtualization (UE-V) in Windows 10 Pro.

Organizations that went with Windows 10 Pro’s free upgrade (instead of paying for Windows 10 Enterprise) and rely on Microsoft App-V to deliver remote apps to their users or UE-V to allow users to seamlessly transition from device to device and maintain their app settings, are out of luck.

It is a particularly shady move by Microsoft because companies that upgraded to Windows 10 Pro really can’t go back to Windows 7 or 8.1 now. And, if they still want access to App-V and UE-V, they have to migrate to Windows 10 Enterprise. That means paying for the new OS and taking the time to move once again. Their other option is to integrate a brand new application virtualization product such as VMware ThinApp, but that change is a hassle too.

As frustrating as this trickery is for Windows 10 Pro shops, the anniversary update’s security improvements could help Microsoft patch things up with them. The update includes Windows Defender Advanced Threat Protection. This free antimalware service uses analytics tools to send data on previous attacks back to Microsoft. The company then applies that information to its security updates and patches to make the OS more secure.

In addition, the Windows Information Protection tool allows users to mark any content they create as personal or business related. If it is business related, the content is placed into an encrypted container. IT can take the choice out of users’ hands by designating content created on particular devices as corporate.

It’s not a perfect anniversary present and for many the aggravations of the update probably outweigh the benefits, but most companies probably won’t break up with Microsoft over it just yet.