When the Win10 flag showed up on my Windows 8.1 machines, perforce I signed up for the upgrade, knowing that I must track the latest and greatest of Windows OSes no matter what. I’ve read various opinions on Microsoft’s early upgrade offer that vary all the from clever marketing ploy to a trick from the infernal master and found myself somewhere in the middle of that spectrum. But when a congratulatory e-mail showed up in my inbox yesterday, I found myself leaning more in the former direction (clever marketing) rather than the latter (devilish trick):
If you hand over an email address when you register for the upgrade, you’ll get this e-mail, too.
Having now had a bit more time to think about what’s going on here, I’m still inclined to think of it as a clever marketing ploy and not the Devil’s handiwork. Here’s why: MS is getting an early gauge of interest in Windows 10, and grabbing an early opportunity to reduce its support burden by lowering the number of users of older products and concentrating them (or trying to, anyway) on their latest and greatest desktop offering. At the same time, MS can reduce the first- and early-days load on the Akamai servers that usually provide the downloads (and this one is bound to be 2-3 GB in size) by trickling out those big files starting days before July 29 when the real onslaught begins.
Upon further reflection I do have to say it appears to be a very clever marketing and business ploy because it helps get the word out, keeps the new release in the public’s eye (or on their notification bar, at least), and helps the company make best use of bandwidth and server resources. Very interesting, and quite possibly also, a nice piece of work.