The Windows 10 Anniversary Update introduces a new clean install option of potential interest to those purchasing a new PC. It provides the ability to create a Windows 10 fresh start. Find it by clicking Settings –> Update & Security –> Recovery. This produces the following display:
The “Start Fresh” option replaces the current Windows install with a clean install from a freshly downloaded image.
Who Needs a Windows 10 Fresh Start?
This option is only of interest to those who don’t mind losing any installed applications, settings or preference changes, or other alterations performed post-install. That’s why it’s best for OEM PCs. OEM PCs are likely to include numerous additional software elements, often called “bloatware” or “crapware.” The “fresh start” option blows away the current Windows 10 install and replaces it with a clean Windows-only image. For some, this is better than a factory reset, because a factory reset restores those unwanted additional software elements as well as the OS.
A Windows 10 fresh start runs users through the Windows Media Creation tool. First they build a bootable UFD. Next, that device drives a clean install of Windows 10. Thus, a pristine Windows 10 install replaces the current installation. A Windows.old directory is available afterward, so that admins or power users can dig in to recover any necessary file. But any installed applications that users want must be reinstalled. And that, of course, is why this option is best applied to new OEM PCs immediately following their purchase.