Pop-up ads are like a fly you keep swatting, but never actually catch. Windows 10 ads not only pop up on the lock screen, but also ask for user inputs and reviews of the OS. Microsoft is a business, but most Windows 10 customers who pay for the OS don't want to push through layers of ads on the lock screen.
Windows 10 ads are also ever present in the Windows Start menu and the Windows 10 Action Center. Most often, the ads suggest users purchase a specific Windows app or Windows service. Other times, they push Office or Skype, even if the user already has both apps installed on the OS.
Luckily, Windows 10 ads are easy to minimize. With every section Microsoft placed ads in -- the lock screen, Start menu and Action Center -- Microsoft also added an option to turn off suggestions. The button may look a bit different in each section, but the functionality is all the same. In fact, users can turn off the unique advertising ID to steer clear of all targeted ads.